Campaigns

Campaigns are the core building block of LeadSail. A campaign defines how leads are routed, qualified, and delivered to a specific client and offer.

What is a Campaign?

A campaign ties together:

• Client & Offer — Who receives the leads and what they're for
• Routing Rules — Conditions that determine which leads match this campaign
• Qualification Rules — Disqualification conditionals and AI-powered field validation
• Delivery Endpoints — Where and how qualified leads are sent
• Delivery Settings — Caps, schedules, and throttling
• First Submission Actions — Voice AI, SMS AI, human review, or webhook steps when leads are first submitted
• Revenue Milestones — Per-status payouts for tracking revenue

Campaign Lifecycle

1. A lead is submitted to LeadSail
2. Routing rules are evaluated to find matching campaigns
3. Leads are qualified against each campaign's rules
4. Pre-delivery actions (if configured) are executed
5. Qualified leads are delivered to the campaign's endpoints
6. If delivery fails or the lead is rejected, fallback campaigns are tried

See the sub-pages for detailed configuration guides.